Violet Shampoo by Kenra Professional.

Enhance vibrancy of blonde or gray hair and help eliminate brassy tones with Kenra® Violet system. Violet Shampoo and Conditioner tones and neutralizes yellow between salon services. Provides more manageable hair*, ​adds radiance, and leaves dull, processed hair feeling moisturized.​

*vs untreated/damaged hair.

Key Benefits:
-Eliminate brassy tones.
-Enhance Vibrancy.
-Adds radiance, and leaves dull, processed hair feeling moisturized.
-Color Safe.
-PETA Certified cruelty-free.
-Formulated with Peptides, Vitamins and Squalane.